RCS Broadcasts
RCS (Rich Communication Services) is the next-generation SMS. RCS Broadcasts allow you to send rich, interactive messages — with images, carousels, and buttons — to contacts’ native SMS apps on supported Android devices.
RCS vs WhatsApp
| Feature | RCS | |
|---|---|---|
| No app install needed | ✅ | ❌ |
| Delivered to SMS inbox | ✅ | ❌ |
| Supports Android only | ✅ | Both iOS & Android |
| Rich media (images, buttons) | ✅ | ✅ |
| Template approval required | ✅ | ✅ |
Creating an RCS Broadcast
- Go to Broadcasts
- Click + New Broadcast
- Select RCS as the channel
RCS Campaign Steps
Step 1: Campaign Name Give your campaign a descriptive name for internal tracking.
Step 2: Select RCS Template Choose from your approved RCS templates. Templates must be submitted and approved before use.
Step 3: Choose Audience Same as WhatsApp — select a segment, all contacts, or upload a CSV.
Step 4: Map Variables If your RCS template has variables, map them to contact fields.
Step 5: Schedule or Send Choose to send immediately or schedule for a later time.
RCS Templates
Create RCS templates at Templates → RCS Templates.
RCS templates support:
- Plain text messages
- Image messages
- Card messages (image + title + description + buttons)
- Carousel messages (multiple cards)
See Templates for how to create and submit RCS templates.
Billing
RCS messages are charged per message sent based on your RCS plan. Rates are separate from WhatsApp pricing. Check your current RCS balance in Wallet.
Delivery
- RCS delivers only to Android devices with RCS support enabled
- If RCS is not supported, the message may fallback to SMS (depending on carrier and your plan)
- Delivery reports are available in the broadcast report
View RCS Broadcast Report
After the broadcast, click View Report on the broadcast row to see:
- Total sent
- Delivered count
- Failed count
- Per-contact delivery status