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Tags

Tags are short labels you put on contacts, like vip, lead or diwali-2026. They help you find people quickly, filter your list, and send a broadcast to everyone with a tag.

A contact can have as many tags as you like. Tags are shared by your whole team.

Create a tag

  1. Open Tags

    Open Settings (the gear icon in the left sidebar or the top bar) and click Manage Tags. You will see all your tags, when each was created and last changed.

    The Tags page listing customer, diwali-2026, follow-up, kolkata, lead, vip and wholesale
    All your tags in one place
  2. Click New tag

    Click New tag at the top right.

  3. Name the tag

    Type a short name in Tag name, for example festive-2026. Under Colour you can pick a colour, or leave it on Automatic. Looks like shows how the tag will look. Click Create tag.

    The New tag box with festive-2026 typed in and a preview of the tag
    Type a name and click Create tag

You will see Tag created. The tag is now ready to add to contacts.

You can also create a tag while tagging

When you type a new name in Manage Tags on a contact, the tag is created for you. You do not have to create it here first.

Choose a colour for a tag

Every tag has a colour, so you can tell tags apart at a glance. A tag has the same colour wherever it shows: the contact list, the chat list and the open chat in Messages, deals in Pipeline, segments, and the menus where you pick a tag.

  1. Open the tag

    On the Tags page, click New tag, or click the pencil on a tag you already have.

  2. Pick a colour

    Under Colour, click one of the round colours: red, orange, amber, green, teal, cyan, blue, purple, pink or grey. Looks like shows the tag in that colour.

  3. Save

    Click Create tag or Save. The tag now shows in that colour on every page.

Automatic is the first choice, marked with an A. A tag left on Automatic gets a colour from its name, and that colour is also the same on every page. Tags you create while tagging a contact or a chat start on Automatic. You can give them a colour here at any time.

To go back to Automatic, open the tag, click the A and save.

Your team sees the same colours

A tag's colour belongs to your account, so everyone on your team sees it in the same colour. On a screen that is already open, in another tab or on a teammate's computer, a new colour can take a few minutes to show.

Add tags to one contact

  1. Open the contact's menu

    Click Contacts in the left sidebar. On the contact's row, click the three dots under Actions, then click Manage Tags.

    The menu on a contact row with Edit, Manage Tags, Send SMS, Block and Delete Permanently
    Click the three dots, then Manage Tags
  2. Add a tag

    Under Add a tag, type the tag name and press Enter, or click one of the Suggested tags. The tag appears under Current tags straight away.

    The Manage Tags box for Priya Sharma with vip and kolkata as current tags and suggested tags below
    Current tags, and suggestions to add with one click
  3. Click Done

    Click Done. The new tags show in the Tags column of the contact list.

To remove a tag from a contact, open Manage Tags and click the x next to the tag.

You can also add tags in a chat: open the conversation in Messages and click + Tag at the top of the chat.

Add a tag to many contacts at once

  1. Tick the contacts

    On the Contacts page, tick the box on the left of each contact you want. To pick everyone on the page, tick the box in the header.

  2. Click Add Tags

    A blue bar shows how many you picked. Click Add Tags, choose the tags in Select tags..., then click Apply.

    Two contacts ticked, with the bar showing 2 selected and the Add Tags panel with Select tags and Apply
    Tag many contacts in one go

Add Tags only adds. The contacts keep the tags they already have. For example, if Priya Sharma has vip and you add diwali to her and 20 others, she now has both vip and diwali. To take a tag off, open the contact's Manage Tags.

Show only contacts with a tag

  1. Open the filter

    On the Contacts page, click Filter.

  2. Pick the tag

    Under Tags, open Select tags... and pick a tag, for example vip. You can pick more than one. The list shows contacts that have any of the tags you picked.

    The Filters panel with the vip tag picked and the list showing only 3 contacts
    Pick one or more tags
  3. Apply

    Click Apply. Filter now shows a 1, and the count next to Contacts shows how many match.

    The contact list filtered to the three contacts tagged vip
    Only contacts tagged vip

To see everyone again, open Filter and click Clear All.

Rename, recolour or delete a tag

On the Tags page:

  • Click the pencil on a tag's row to change its name or its colour. Contacts with the tag keep it under the new name.
  • Click the bin to delete it, then click Delete tag. The tag is removed from every contact that has it. The contacts themselves stay.

Use tags in broadcasts and segments

  • A segment can use a rule like Tag has any of vip. Pick that segment as the audience of a broadcast.
  • In a CSV import, put tags in a tags column. See Import contacts.

Tag ideas