WhatsApp Broadcasts
WhatsApp Broadcasts use Meta-approved message templates to send messages to large audiences outside the 24-hour customer service window.
How WhatsApp Broadcasts Work
- You select an approved template
- Splashify Pro sends each message individually from your WABA
- Recipients receive messages in their WhatsApp as if sent from your number
- Replies open a regular conversation in your inbox
WhatsApp limits the number of messages you can send per day based on your messaging tier. Higher tiers are unlocked by completing KYC and maintaining good message quality.
Messaging Tiers
| Tier | Conversations/Day |
|---|---|
| Tier 1 | 1,000 |
| Tier 2 | 10,000 |
| Tier 3 | 100,000 |
| Tier 4 | Unlimited |
Tier upgrades happen automatically when Meta’s quality rating criteria are met.
Template Categories
| Category | Use Case | Approval Time |
|---|---|---|
| Marketing | Promotions, offers, announcements | 24–48 hours |
| Utility | Order updates, OTP, transactional | Usually faster |
| Authentication | OTP for login/verification | Fastest |
Message Quality Rating
Meta monitors message quality based on:
- Read rate — How many recipients open your messages
- Block rate — How many recipients block you after receiving messages
- Opt-out rate — How many recipients report or opt out
Poor quality can lower your tier or restrict your account. Always send relevant, expected messages.
Rate Limits
Splashify Pro handles WABA rate limiting automatically:
- Messages are queued and sent at the optimal rate
- Large broadcasts are processed in batches
- No manual rate limiting required
Template Variable Tips
| Tip | Details |
|---|---|
Personalize with {{name}} | Higher open rates |
| Keep CTAs clear | One call-to-action works better than multiple |
| Test before sending | Use the preview feature on the template page |