CTWA Ads (Click-to-WhatsApp)

Click-to-WhatsApp (CTWA) ads let customers start a WhatsApp conversation with your business directly from a Facebook or Instagram ad.

Navigate to CTWA Settings

Go to Settings → CTWA Ads or:

https://app.splashifypro.com/settings/ctwa

How CTWA Works

1. Customer sees your Facebook/Instagram ad
2. They click the “Send Message” or “WhatsApp” button
3. WhatsApp opens a conversation with your business
4. A message is automatically sent identifying the ad source
5. Splashify Pro logs the ad source and can trigger a dedicated chatbot flow

Connect Meta Ads

1. Go to Settings → CTWA Ads
2. Click Connect Meta Account
3. Complete the Facebook OAuth flow
4. Select your Ad Account
5. Your ads are synced and listed

CTWA Ads Dashboard

After connecting, the CTWA dashboard shows:

CAPI Integration (Conversion API)

Connect Meta’s Conversions API (CAPI) to track conversion events back to Meta for better ad optimization:

1. Go to Settings → CTWA Ads
2. Click Configure CAPI
3. Enter your Meta Pixel ID and CAPI Access Token
4. Enable the events to track:
   • ViewContent — Customer viewed a product
   • Lead — Contact added a tag like “lead”
   • Purchase — Customer made a payment

CAPI events are sent to Meta automatically when the configured conditions are met.

CTWA + Chatbot Flow

Combine CTWA with Workflow Bots for automatic lead handling:

1. Create a Workflow Bot with the On Message trigger
2. Select For Specific Ads and enter the ad’s Source ID
3. When a customer clicks your ad and messages you, the bot automatically engages them with a personalized flow

This lets you:

• Greet customers with context about which ad they clicked
• Qualify leads automatically
• Route to the right team member based on ad campaign

See Workflow Bots for setup instructions.