About broadcasts

A broadcast sends the same message to many customers at once, for example your Diwali offer to everyone who bought from you this year. Each customer gets it as a normal message from your business, and their replies come to your inbox.

Open Broadcasts

Click Broadcasts
Click Broadcasts (the radio waves icon) in the left sidebar.
Pick the channel
Use the tabs at the top to switch between WhatsApp, RCS and SMS. Each tab has its own list and its own create button.
Your broadcasts, with how many were delivered and read

What you see on the page

The cards at the top: Total Sent, Delivered, Read and Failed for the last 7 days, with the delivered and read rates.
Search broadcasts and All Status to find one broadcast.
The list: each broadcast's name and template, its status, how many people it went to (Recipients), and circles for Sent, Delivered, Read and Failed.
Buttons on the right of a row: Send now for a scheduled broadcast, Restart for a paused one, the Cancel icon (a circle with a line) while it is still running, and the arrow to open its report.

The three kinds of broadcast

Kind	How customers get it	Use it for
WhatsApp	In WhatsApp, from your business number	Offers, reminders, order updates. Needs an approved template. See WhatsApp broadcasts.
RCS	In the phone's normal messages app (Android), with pictures and buttons	Rich offers to people who may not use WhatsApp. See RCS broadcasts.
SMS	As a text message on any phone in India	Short promotional texts. See Send SMS and broadcasts. SMS must be set up first.

RCS and SMS broadcasts are for accounts in India.

Broadcast statuses

Status	What it means
Queued	Waiting to start
Scheduled	Will start at the date and time you picked
Processing	Sending right now
Completed	Finished. Every message was sent or failed.
Paused	Stopped halfway because your wallet ran out. Add money, then click Restart.
Cancelled	You stopped it. Messages already sent stay sent.
Failed	It could not be sent at all

Before you send

An approved template for WhatsApp (see Create a WhatsApp template), or an approved RCS or SMS template.
Enough money in your wallet. The app shows the cost before you send.
Your customers in a segment, or a CSV file of numbers. See Segments.
Customers who agreed to hear from you. You tick a box to confirm this on every broadcast.

Ready? Follow Create a broadcast.