Instagram Inbox

Once you connect Instagram, every DM you receive lands in the same /messages page as WhatsApp and RCS — no context switching between apps.

Finding the Instagram inbox

On /messages , a tab switcher appears at the top of the conversation list:

WhatsApp (green)
RCS (purple) — only when RCS is active
Instagram (pink) — only when Instagram is connected

Click Instagram to see only DM conversations.

What you can do

Action	How
Read incoming DMs	They appear automatically as Instagram webhooks arrive
Reply	Type in the composer at the bottom, hit Send
See commenter history	DMs triggered by automation rules show the commenter’s Instagram username
Add a contact	Normal contact panel works — tag, note, etc.

Composer states

The composer at the bottom of the chat thread has three states, based on when the user last messaged you. These are enforced by Instagram (not Splashify Pro) and govern what you can send.

0–24 hours — unrestricted (green banner)


✓ Free-reply window open • 23h 45m left

You can send any text freely. No tags required.

24 hours–7 days — Human Agent tag required (amber banner)


⚠ 24-hour window has passed. Your message will be sent with
  the Human Agent tag (valid for 6d 5h more).

Instagram requires messages sent in this window to carry a HUMAN_AGENT tag, which Splashify Pro adds automatically. Your message still gets through. The tag is designed for human customer support — not promotions.

This requires Meta App Review approval for the Human Agent feature on your app (already submitted for Splashify Pro).

More than 7 days — locked (red banner)


🔒 This user hasn't messaged you in over 7 days.
   Instagram blocks new outbound DMs until they message you again.

The composer is disabled. Instagram doesn’t allow any outbound DM to a user who hasn’t interacted with your account in the last 7 days — not even with the Human Agent tag. You have to wait for them to message you again.

See Messaging Windows for the full policy reference.

Comments vs DMs

A comment on one of your reels does not reset the 7-day messaging window. Only an actual DM from the user counts. But — when your automation rule fires and we send the private DM, Instagram treats the DM-from-comment as within the standard 24h window automatically (since it’s tied to the comment).

Attachments

Instagram currently supports text, image, video, audio, and ig_reel attachments in DMs. Inbound attachments render inline. Outbound attachments from Splashify Pro’s composer are limited to text in the current release — we’ll expand to media as Meta stabilises the API surface.

Automation vs inbox

Both features share the same underlying connection:

Automation rules send the first DM to a commenter (keyword trigger)
Inbox is where your ongoing conversation with that commenter lives — either continuing the automation-started thread or a cold DM they sent

Replying in the inbox uses the same outbound pipeline, including the window policy.