Broadcast Reports
After a broadcast is sent, view detailed delivery analytics in the Broadcast Report.
Access a Report
- Go to Broadcasts
- Find your completed broadcast
- Click View Report or click the broadcast name
Report Overview
The top of the report shows summary cards:
| Metric | Description |
|---|---|
| Total Recipients | Number of contacts targeted |
| Sent | Messages dispatched from your WABA |
| Delivered | Messages confirmed delivered to device |
| Read | Messages opened by recipients |
| Failed | Messages that could not be delivered |
| Pending | Messages still in queue |
Delivery Rate Calculation
Delivery Rate = (Delivered / Sent) × 100
Read Rate = (Read / Delivered) × 100Per-Contact Delivery Table
Scroll down to see each recipient’s delivery status:
| Column | Description |
|---|---|
| Contact Name | Recipient name |
| Phone | Phone number |
| Status | Sent / Delivered / Read / Failed |
| Timestamp | When the status was last updated |
| Error | Failure reason (if failed) |
Common Failure Reasons
| Error | Cause |
|---|---|
User not on WhatsApp | Number not registered on WhatsApp |
Number opted out | Contact previously opted out |
Messaging limit reached | WABA daily tier exceeded |
Template rejected | Template was rejected by Meta after approval |
Invalid phone number | Phone number format is incorrect |
Failed Message Refunds
Failed messages are automatically refunded to your wallet. Refunds typically process within 24 hours.
Broadcast Creator
The report shows which team member created and sent the broadcast, so you can track campaign ownership.
Export
Use the browser’s print/save function to export the report. Native CSV export is coming soon.