Create a Broadcast
Step 1: Start a New Broadcast
- Go to Broadcasts
- Click + New Broadcast
- Choose the channel: WhatsApp or RCS
WhatsApp Broadcast
Step 2: Select a Template
Browse your approved WhatsApp templates and select one.
- Filter by template category: Marketing, Utility, Authentication
- Preview the template on the right before selecting
- Only approved templates can be used for broadcasts
Step 3: Choose Your Audience
Select who will receive this broadcast:
| Option | Description |
|---|---|
| Segment | Target a saved segment (recommended) |
| All Contacts | Send to your entire contact list |
| Upload CSV | Import a one-time contact list just for this broadcast |
The recipient count is shown after selecting the audience.
Step 4: Map Template Variables
If your template has variables (e.g. {{1}}, {{customer_name}}), map each one to a contact field:
| Variable | Map to |
|---|---|
{{1}} | Contact Name |
{{2}} | Custom Attribute: “Order ID” |
{{3}} | Static value: “Mumbai” |
Step 5: Schedule or Send Now
| Option | Description |
|---|---|
| Send Now | Broadcast starts immediately after creation |
| Schedule | Pick a future date and time (your account timezone) |
Step 6: Confirm and Launch
Review the summary:
- Template name
- Audience count
- Estimated cost (deducted from wallet)
- Send time
Click Launch Broadcast to confirm.
Billing
Broadcast costs are deducted from your wallet per message:
- Marketing template: Higher per-message rate
- Utility template: Lower per-message rate
- Failed messages are automatically refunded
Check your balance before sending at Wallet in the sidebar.
Cancel a Broadcast
To stop an in-progress broadcast:
- Go to Broadcasts
- Find the broadcast with status Processing
- Click Cancel
- Confirm
Messages already sent cannot be recalled. Only unsent messages are stopped.