Skip to Content
InstagramAutomation Rules

Automation Rules

Each rule is scoped to one reel (or post) and fires when someone comments on it with a matching keyword. You can have multiple rules on the same reel — e.g. one for price, another for link.

Create your first rule

1. Open the Rules tab

On /instagram-automation , click the Rules tab. You’ll see all rules with their media thumbnail, keyword, and trigger count.

2. Click “New Rule”

A side sheet opens with an empty form.

3. Pick a reel or post

You’ll see a grid of your recent 25 posts/reels pulled live from Instagram. Click the one you want this rule to apply to. Click Change if you need to pick a different one.

4. Set the trigger keyword

The keyword is a case-insensitive substring match against the comment text.

Examples:

Trigger keywordComments that match
price”What’s the price?”, “PRICE??”, “priced too high”
link”Send link”, “Linked in bio?”
how much”how much is it”, “How Much?”, “howmuch” ❌ (no space)

Pick something short and specific. Common pitfalls:

  • Too generic — hi will fire on nearly every comment
  • Too specific — what is the price in dollars will never match

5. Set the DM message

What gets sent as a private reply when the rule fires. Keep it under 1000 characters — Instagram truncates longer messages.

You can include links. Instagram renders clickable link previews in DMs.

6. (Optional) Set a public comment reply

The text posted as a public reply under the comment at the same time as the DM is sent.

Common pattern: Check your DMs! 📬 — lets the commenter (and onlookers) know the DM was sent.

Leave blank if you only want a private DM with no public footprint.

7. Save

The rule goes live immediately. Comments that arrive from this moment onwards will be checked against it.

How matching works

When Instagram pushes a comment event to Splashify Pro:

Comment text → lowercased → "contains" check against each active rule's keyword
  • Multiple rules on the same reel are checked in creation order
  • The first matching active rule fires; other rules for the same comment are skipped
  • Comments with no match are still logged to the Activity feed (so you can see what’s coming in)

Managing rules

ActionHow
Pause / activateClick the power icon on the rule row
Edit keyword or messagesClick the pencil icon
DeleteClick the trash icon — irreversible
See firing countEach rule card shows “Triggered Nד

Common patterns

Lead magnet — “send me the link”

Trigger: link
DM:      Here you go 🎁 https://your-site.com/guide

         Reply 'yes' if you want me to follow up with pricing!
Reply:   Check your DMs 📬

Price list on demand

Trigger: price
DM:      Our starter pack is ₹2,000/mo, pro is ₹5,000/mo,
         and enterprise is custom. Full breakdown:
         https://your-site.com/pricing
Reply:   DM'd you our pricing — check your inbox 💬

Course waitlist signup

Trigger: join
DM:      Welcome! To secure your spot, drop your email here
         and I'll send the enrolment link within 24h.
Reply:   (leave blank — keeps it more personal)

Limits and quirks

  • One DM per matching comment — we don’t fire the same rule multiple times for the same comment ID
  • Deleted comments — if the commenter deletes their comment after we send the DM, the DM stays; Instagram doesn’t retract it
  • Carousel posts — rules work on the carousel as a whole, not per slide

Continue to Instagram Inbox to handle the DMs that land after automations fire.

Connect InstagramInstagram Inbox