AI Credits & Pricing

Every AI agent reply — text or voice — deducts from your AI Credits wallet (separate from your WhatsApp messaging wallet). Top-up at Settings → AI Credits. All prices below are in INR, deducted in real time after each reply.

Chat (text in, text out)

Chat AI agents and the AI Generate Text node are billed per token of input + output:

A typical WhatsApp reply uses around 400 input + 80 output tokens:

input  = 400 × 0.000015 = ₹0.0060
output =  80 × 0.000060 = ₹0.0048
total                   = ₹0.0108  per message

That’s about ₹1.08 per 100 chat replies for a typical agent. A support agent serving 10,000 messages a month costs around ₹100-150 in chat credits.

What counts as a token

Tokens are how the model measures text — roughly 4 characters or ¾ of an English word. We count exactly the prompt + completion tokens reported by the model and deduct that, no rounding up.

The system prompt (your agent’s role, goal, instructions, tone + the entire knowledge base text) is part of the input count, so larger knowledge bases mean slightly higher per-message costs. Trim KB files to relevant content for the cheapest rate.

Voice (incoming voice notes & spoken replies)

When a customer sends a WhatsApp voice note to a chat AI agent, two extra services run on top of the chat charge:

1. Speech-to-Text — the voice note is transcribed before being sent to the model
2. Text-to-Speech — the agent’s reply is converted back to audio and sent as a voice note (only when the inbound was audio)

A typical voice exchange:

Customer voice note (10s)     STT  10  × 0.0104     = ₹0.104
Chat reply (400+80 tokens)    chat                  = ₹0.011
Agent voice note (200 chars)  TTS 200  × 0.00375    = ₹0.75
                                                      ──────
Total per voice exchange                            ≈ ₹0.87

A chat-only exchange costs ~₹0.01; a voice exchange costs ~₹0.87 because the audio pipeline is the dominant cost.

When voice charges apply

The agent automatically replies with audio when the inbound was audio. To force text-only replies, edit the agent’s instructions (e.g. “Always reply with text, never audio”).

Voice AI Agent (real-time phone calls)

Distinct from the chat AI agent — Voice AI Agents handle live WhatsApp Business calls. Pricing is per-second of call time, not per-token. See Voice AI Pricing for details.

Where to see your usage

• Settings → AI Credits — current balance + recent deductions
• Track Expenses → AI Credit Usage — full history with per-call breakdown of token counts, audio seconds, and characters

Each row records the call type (chat, speech-to-text, text-to-speech) so you can see exactly what your AI agents are doing.

Insufficient credits

When your balance falls below the cost of the next call, the agent stops replying and the conversation auto-unassigns so a human team member can take over. Top up at Settings → AI Credits — deductions resume immediately on the next inbound.

The default minimum balance to keep the agent active is ₹0.001 (covers about 10 short text exchanges). Drop the balance below that and the conversation gets handed to your unassigned queue without any failed-message charges.

Maya AI — Flow Generation

Maya AI generates complete chatbot flows from a plain-language prompt. This is billed from your Wallet (not AI Credits), as a flat per-generation fee.

The ₹5 is deducted only after the AI returns a valid flow. A failed or timed-out call costs nothing. If your wallet balance is below ₹5, generation is blocked until you top up.

Maya AI — Template Generation

Maya AI on the template create page generates a full WhatsApp template (header, body, and buttons) in one click.

Same rules apply: deducted from Wallet only on success, free on failure, blocked if balance < ₹2.

Need higher volume?

For accounts processing 100K+ AI replies per month, custom rates are available. Email support@splashifypro.in with your expected monthly volume.