Create a WhatsApp Template

Step 1: Open Template Creator

1. Go to Templates
2. Click + Create Template

Step 2: Template Basics

Step 3: Header (Optional)

Add a header above the body text:

Step 4: Body Text

The main message content. Use variables for personalization:

Hello {{1}}, your order {{2}} has been shipped and will arrive by {{3}}.

Variables are numbered {{1}}, {{2}}, etc. You’ll map these to contact fields when sending.

Body text limits:

• Maximum 1024 characters
• Supports *bold*, _italic_, ~strikethrough~, `monospace` formatting

Step 5: Footer (Optional)

Optional small grey text below the body. Commonly used for:

• Opt-out instructions
• Legal disclaimers

Step 6: Buttons (Optional)

Add interactive buttons. Up to 10 buttons per template.

Button Types

Step 7: AI Generation (Optional)

Don’t know what to write? Use Maya AI Generate to create a complete template in seconds.

How it works

1. Expand the Maya AI panel (Sparkles icon) in the form
2. Type a short description of what the template should do
3. Pick a Style — Normal, Poetic, Exciting, or Funny
4. Pick what to Optimise for — Click Rate (strong CTAs) or Reply Rate (ends with a question)
5. Click Generate (₹2 per generation)
6. Review the generated Header, Body, and Buttons
7. Click Use This Template to apply all three fields at once, or Regenerate (₹2) to try again

What gets generated

Cost

Each generation deducts ₹2 from your Wallet (same wallet as WhatsApp messaging). The deduction happens only after the AI successfully returns a result — a failed call costs nothing.

Previous Prompts

Click ↶ Previous prompts (next to the prompt input) to open a history of your last 20 AI-generated templates. Each entry shows:

• The prompt you wrote
• The generated header, body, and buttons
• A Use this template button to instantly apply it to the form and set the prompt for further editing

This lets you quickly reuse a previous generation without paying for a new one.

Variables

If the AI uses variables like {{1}} or {{2}} in the header or body, you will see them listed in the Sample Values section below the body. Fill these in before submitting so Meta can review the template with realistic content.

Step 8: Preview and Submit

• Use the live Preview panel on the right to see how the message will look on a phone
• Click Submit for Approval

Meta reviews templates within 24–48 hours. You’ll receive an email when the status changes.

Tips for Approval