Set up your catalog

Connect your Meta product catalog once, and your products show up in the app, ready to send in chats and bots. You also choose whether customers see a shop icon and a cart in WhatsApp.

Connect your catalog

Open Commerce
Click Settings (the gear icon) in the top bar or near the bottom of the left sidebar. In the Settings box, under Analytics & Commerce, click Commerce. You will see Connect your product catalog.
Click Continue with Facebook
Click Continue with Facebook
Click Continue with Facebook. A Facebook window opens.
Sign in and allow access
In the Facebook window, sign in and follow the steps for your business. Allow every permission Facebook asks for (your catalog and your WhatsApp Business account). You can remove this access any time in your Facebook settings.
Check that it is connected
The window closes and you see Connected: "Your catalog is now linked to WhatsApp." The page now shows two cards:
- Connection: your WhatsApp number and your Meta catalog, each marked Connected, with how many products and collections you have.
- What customers see: the Storefront icon and Shopping cart switches.
Your catalog is connected

You can only connect one catalog per WhatsApp Business account. The same catalog can be used by several phone numbers on that account.

No catalog yet?

Create one in Meta Commerce Manager and add your products first. If your number is connected but no catalog is linked, the page says Link a product catalog. Click Continue with Facebook and pick the catalog.

See your products

Below the cards are four tabs:

Tab	What it shows
Products	Every product with its picture, ID, Brand, Collections, Condition, Stock and Price. Search with Search by name or ID.
Collections	Your product groups, their IDs and how many products each has.
Catalog	The catalog name, ID, type, product count and status.
Order templates	Tax, shipping and discount rules for invoices. See WhatsApp payments.

Your products, imported from Meta

The Collections tab with Diwali 2026, Silk sarees, Everyday kurtas and Wedding season — Collections group your products

Bring in new products

Products are imported when you connect. When you add or change products in Commerce Manager later, click Import products at the top right. You will see Importing your catalog. Large catalogs take a minute or so, and the list refreshes by itself.

The app reads your catalog, it does not edit it

Adding products, changing prices and uploading pictures all happen in Meta Commerce Manager. Import products brings those changes into the app.

Choose what customers see

The two switches in What customers see change your shop on WhatsApp straight away, for every chat. You will see a message like Storefront icon turned on.

Storefront icon

Shows the shop icon and catalog buttons in the chat and on your WhatsApp profile.

Meta turns this off by default. That is the usual reason a business has products but customers cannot see a shop. Switch it on here.

When it is off, catalog links and the View catalog button show an "Invalid catalog link" warning to the customer.

Shopping cart

Lets customers add products to a cart and place an order.

Meta turns this on by default. When it is off, customers can still browse products and see details, but there are no cart buttons.

What customers get

Storefront icon	Shopping cart	The customer can
On	On	Browse the shop, add to the cart, place orders
On	Off	Browse the shop, and message you to order
Off	On	See products only in messages you send, and order from them
Off	Off	See products only in messages you send, no cart

Reconnect

Click Reconnect at the top right to sign in with Facebook again, for example to pick a different catalog or give missing permissions.

If something is wrong

You see	What to do
Reconnect your Meta account	Your connection has expired, for example after a Facebook password change. Click Reconnect with Facebook. Your products stay, but new changes do not import until you reconnect.
Allow access to your catalog	Facebook did not give access to your catalog. Click Connect again and allow every permission.
We could not reach your catalog	Meta did not answer. Click Try again in a minute, or Connect again if it keeps happening.
No products after importing	Check that the catalog has products in Commerce Manager and is linked to this WhatsApp account. Then click Import products.

Next, see Send products in chat.