SMS

Send SMS to your customers in India from the same app, and the same wallet, you use for WhatsApp. Send one SMS to a contact, or a promotional broadcast to your segments and tags. SMS is available on every plan.

Where to find it

Open Settings (the gear icon in the left sidebar or the top bar) and click Configure Channels. The SMS card is on the Channels page. Until you set it up, it shows Not set up and a Set up SMS button.

The Channels page with the SMS card showing Not set up and a Set up SMS button — Start on the SMS card in Channels

India DLT only

In India, every business SMS must be registered on a DLT portal. DLT is the registry the phone companies run. They check each SMS against your registration, and drop any SMS that does not match it.

So SMS in the app works:

only for Indian mobile numbers
only with the sender IDs and templates you registered on your own DLT portal

We cannot register on DLT for you. You register once on your portal, then copy the details into the app.

What you need before you start

You need	Where to find it
A DLT registration for your business	One of the DLT portals listed below
Your Principal Entity ID	19 digits, on your portal's dashboard
Your registered business name	Exactly as it appears on your DLT registration
At least one sender ID (also called a header)	Registered on your portal. 6 letters or digits, for example `SHOPIN`
Your content templates	Registered on your portal. Each one has a 19-digit template ID

You can use a registration from any of these DLT portals:

Jio TrueConnect
Airtel DLT
Vi (Vilpower)
BSNL
Tata Tele Business
Videocon (Quadrant)

Sender ID and template types

When you add a sender ID or a template, pick the same type you registered on your portal.

Type	Typical use
Promotional	Offers and marketing. Not delivered to numbers on Do Not Disturb (DND). The only type you can use in an SMS broadcast.
Transactional	OTPs and alerts, as your DLT registration allows.
Service (implicit)	Updates to your own customers, such as order, delivery or booking updates.
Service (explicit)	Messages a person has agreed to receive.

How it works

Set up SMS
On the SMS card, click Set up SMS. Enter your DLT details, add our telemarketer on your DLT portal, and add your sender IDs. See Set up SMS.
Wait for our check
Our team checks your setup. The SMS card turns Active.
Add your templates
Add each DLT template and verify it with one test SMS. See SMS templates.
Send
Send an SMS to one contact, or a broadcast to many. See Send SMS and broadcasts. SMS can also go out as a backup on a WhatsApp broadcast, to customers WhatsApp could not reach. See If WhatsApp fails.
Pay per SMS part
Each SMS part is paid from your wallet. See Pricing and billing.

Who can do what

Role	Can do
Owner and Manager	Set up SMS, add and verify templates, send SMS, create and manage SMS broadcasts
Agent	Send an SMS to a contact. Cannot change the SMS setup or templates, or run SMS broadcasts

SMS